Patrick Zhang is a director and creative strategist with a multidisciplinary background that bridges science, storytelling, and strategy. A Canadian with 10 years of experience in Shanghai, he has seen the potential of emerging markets and lifestyle as a communication focus.

Before stepping behind the camera, Patrick studied biology, a foundation that sharpened his ability to observe, analyze, and recognize systems. This analytical lens gives him a unique way of approaching storytelling: seeing patterns between people, culture, and environment, and turning those connections into meaningful visual narratives.

As the founder of Pacifica Productions, Patrick leads creative direction and production for global lifestyle and outdoor brands such as lululemon, Google, Arc’teryx, and Starbucks. His work blends documentary-style authenticity with brand clarity, merging the emotional power of film with strategic brand intent.

Patrick’s creative leadership lies in his ability to move fluidly between disciplines and cultures — from directing and cinematography to brand strategy and cross-cultural localization. He thrives in spaces where creativity meets business, and where thoughtful storytelling drives both emotion and impact.